“This journey started over two years ago as a literal dream January 2014. I woke up and started sketching simpli press. With my dad being an inventor, it's just in my genes. The passion project became an obsession. By May 2015, I quit my job as an Executive Recruiter (Manufacturing & Engineering specialties) to focus on developing simpli press full-time. In the last year, Scott and I have been traveling the country showcasing the simpli press at coffee trade shows in New York, Portland, Los Angeles, and Atlanta. So far, the response has been more than encouraging to keep pursuing this crazy dream, this calling.” Jenni Morse
It all started with wanting to drink French press every morning, but between brewing and cleanup time, it just wasn't possible.
We also thought "There has to be a way to get all of those great coffee characteristics: therichness of an espresso, the flavor clarity and smoothness of a pour-over, and the body of a French press from one device and without a messy cleanup." With simpli press, one can develop an optimized brew in 2-3 minutes (by being able to use fine to medium grinds) plus an easier cleanup makes a difference in our hurried lives.
Then the taste factor came shortly after as our new favorite by being able to get more flavor out of the coffee beans with the fine to medium grinds (40% more according to the coffee scientist) and brew different roasts (light and medium). The smoothness of the brew is one that everyone always first notice.
We loved brewing at the live coffee events all over the country (see our Kickstarter video and more below) to just see people's reactions and feedback on the difference! We even won a New Product Award (3rd Place) at Portland amongst the established brands and judged by the industry experts (not to mention ultimate coffee snobs)! :)
More than two years, countless hours, personal sacrifice, and numerous prototypes later, we are introducing the simpli press: a coffee brewer that does just that!
Meet simpli press, your new favorite coffee brewer. :)